Simplifying competitive gaming with better experiences
SoStronk
Designing a mobile platform that makes it easier for players to compete, track progress, and earn rewards.
INDUSTRY
Gaming
ROLE
Product Designer
Platform
Mobile App
Toolkit
Adobe XD • Illustrator • Procreate • Webflow
Designing for Fast-Paced Player Experiences
Background
SoStronk is a competitive gaming platform where players can join tournaments, compete with others, and earn rewards. As the platform introduced more features and game modes, there was an opportunity to create a simpler and more connected experience for both new and existing players.
The Opportunity
The goal was to make competitive gaming easier to understand by simplifying navigation, improving player journeys, and creating a platform where users could focus on playing instead of figuring out how the app works.
My Role
As a Product Designer, I worked across the mobile experience to improve usability and engagement.
Simplifying complex player journeys
Designing mobile-first interfaces
Creating reusable UI components
Improving information hierarchy.
Building engaging gaming experiences
Understanding User Needs
Designing for Competition Without Complexity
Competitive gaming platforms combine many different experiences into one product. The challenge was creating an experience that balanced excitement with simplicity.
Quickly discover available matches and tournaments.
Find Games
Understand rules, entry requirements, and rewards.
Join Competitions
Follow live updates and match activity.
Track Progress
View balances, transactions, and earnings with confidence.
Manage Rewards
Design Goals
Creating Better Player Journeys
The redesign focused on four key goals.
Help players quickly find games that interest them.
Faster Matches
Show rewards, game details, and activity.
Clear Information
Create visuals and interactions that reflect gaming culture.
Engaging Experiences
Make wallets, transactions, and rewards transparent.
Build Trust
UX Strategy
Building Around
Player Behaviour
Rather than organising the platform around
features, the experience was designed around player actions.
Discover
Browse games and tournaments.
Join
Enter competitions with confidence.
Compete
Stay informed during gameplay.
Earn
Track rewards and wallet activity.
The Solution
A Connected Gaming Experience
The redesigned platform brings together matchmaking, tournaments, rewards, and wallet management into one seamless mobile experience.
Making it easier to move between features.
Simplified
Navigation
Highlighting important information first.
Better Information Hierarchy
Using gaming-inspired graphics and interactions.
Engaging Visual Language
Creating a familiar experience across the platform.
Guide the
Journey
Key Experiences
Supporting Players Throughout Their Journey
Match Discovery
Helping players quickly find games and tournaments.
Live Match Experience
Providing clear updates during gameplay.
Wallet & Rewards
Making balances and transactions easy to understand.
Player Progress
Helping users track achievements and performance.
Design System
Creating Consistency Across the Platform
The interface uses reusable components and patterns to create a familiar experience.
Cards, buttons, navigation, and status indicators.
Reusable Components
Shared layouts and interaction patterns.
Visual Consistency
Supporting future features and game modes.
Scalability
Designed for fast interactions on smaller screens.
Mobile First
Key Takeaway
Reflection
Designing for gaming taught me that speed and clarity are just as important as visual excitement.
Players don't want to spend time understanding the interface—they want to spend time playing. By focusing on user goals and simplifying complex systems, we created an experience that feels more approachable, engaging, and rewarding.