Commercial · Storyboarding · Visual Storytelling
Royal Oak Commercial
A storyboard created for a Royal Oak commercial, translating the written script into characters, scenes, camera directions and visual sequences.
CLIENT
Furniture & Retail
ROLE
Storyboard Artist
Toolkit
Figma • Procreate
The Project
From script to storyboard
As part of a project for Royal Oak, I created a detailed storyboard for a commercial based on a provided script.
The storyboard was created to visually outline the scenes and shots before production, helping the team understand the creative direction and how the commercial would play out on screen.
My Role
Bringing the script to life visually
My role was to translate the written script into a detailed visual sequence.
I worked on :
01
Breaking the script into individual
shots
02
Sketching characters and environments
03
Planning camera angles and composition
04
Developing character actions and expressions
05
Designing props and backgrounds
06
Refining storyboards through feedback and team collaboration
The Process
Reading the script differently
A script tells you what happens.
A storyboard needs to show how it happens.
I broke the commercial down scene by scene, thinking about the camera, character movement, composition and timing of each moment.
The goal was to make every frame clear enough for the production team to understand before filming.
Storyboarding
Frame by Frame
Each monk began as a single word and grew into a full character - personality traits shaped as much of the final design as anatomy did.
01
The Opening
Close Up (CU)
Right hand pinching the left hand just above the elbow. The camera tracks up to reveal the protagonist's face as he screams in pain.
02
The Showroom
Wide Shot
The protagonist runs from frame right to frame left through the Royal Oak showroom, lamenting and screaming, with furniture visible in the background.
03
The Wardrobe
Mid Shot
The protagonist bangs the front of his head with the door of a wardrobe.
04
The Spray
OTS / Top Down
A Royal Oak employee cleans a dining table with a cloth and solvent. As the employee prepares to spray for the third time, the protagonist's face slides into frame from the right and into the path of the spray. He gets sprayed twice while keeping his eyes wide open.
05
The Sofa
Wide Shot
The protagonist sits down on a beautiful designer sofa next to a kid dangling his legs.
06
The Reaction
The protagonist appreciates the comfort of the sofa and then abruptly slaps himself across the face.
07
The Kid
The kid watches this in horror and runs out of the frame.
08
Running Away
Wide Shot
The kid runs out of frame.
09
The Bed
Wide Shot
The protagonist sits upright with both feet stretched out on a bed. He picks up a pillow, feels its softness against his cheek and then smothers himself with it as he falls back on the bed. His legs flutter as he gasps for air.
10
The Employees
Wide Counter Shot
Two employees watch the protagonist's erratic behaviour and turn around.
11
The Reveal
Wide Shot
The employee on the left asks:
“What's the matter with him?”
The employee on the right replies:
“He heard about the Royal Oak year end sale, Poor guy still thinks it's a dream.”
NARRATOR
Prices so low, you'll think it's a dream. The most awaited year end sale by Royal Oak has started, Now avail 70% discount on your favorite furniture. So rush to your nearest store now. Terms and Conditions applied.
EPILOGUE - The Final Shot - Wide Shot
The protagonist is at the billing counter while the printer sound is heard in the background.
Royal Oak logo appears.
From Storyboard To Production
Giving the production team a visual roadmap
The storyboard brought the written script into a visual format, showing the team how each scene, character action and camera shot could work together.
It gave the production team something concrete to work from before moving into filming.
SCRIPT → STORYBOARD → PRODUCTION → FINAL FILM
Reflection
Making a story visible
This project gave me the opportunity to take a written commercial script and turn it into something the production team could see, understand and eventually film.
The process made me think about storytelling beyond individual illustrations, considering camera, movement, expressions, composition and timing as part of one visual sequence.